Finding a Good Website Designer is crucial
There are many reasons why it is critical to engage the right online marketing professionals when you are about to build a website. You may be about to part with several thousand dollars, so you wouldn’t just trust that amount of money to anybody, would you? But, you may choose to use a friend of the family, or ‘someone you feel comfortable with’, only to discover years later that despite the fact they were a nice person, they actually had no idea how to build a website.
But aren’t all websites the same? The short answer is no. To a novice, the appearance of the website might be all you see, but it’s the structure of the code and the functionality of the design that are equally, if not more important than the looks. It’s a bit like people. Good looking people may not always be the best friends to have. And unless you spend a great deal of time and money, you as a consumer would have little idea of exactly what type of website is best for your business unless you find the right internet marketing specialist.
Cheap is not always good.
find a website designerUnless you understand the importance of your online presence and how profitable it may be for you, you might be tempted to opt for a cheap website. A cheap website might save you money in the short term, but the long term costs could be devastating. Some websites generate hundreds or thousands of unnecessary additional pages, which actually prevent your website from ranking well. When you discover this, you may have to build a complete new website and then manually remove those pages one by one in your google webmasters account. It is fun the first few times, but try doing 50,000 of them like I had to!
Can we get cheap SEO?
If you think that such a thing actually exists, think again. You get what you pay for in life and SEO is a prime example of this. SEO is a field in which everybody is an expert. Yet, I guarantee you that 99% of those cheap SEO companies and individuals will actually do more harm than good. Sure they will tell you that they only do ‘white hat’ or that they are ethical; do you really expect them to tell you otherwise. But if they create poor quality links and lots of them, the process to get these removed can be time consuming and painful.
So before you engage a website designer to create a website for the business you have spent years building, do some homework. There is no ‘one size fits all’ when it comes to website design. WordPress sites may be fantastic for most businesses and blogs, but if you are building an online store and need an e-commerce website, wordpress is disastrous. Yet, most wordpress developers will tell you their sites can do anything and suit all types of applications. Well, using wordpress is not always the best option. There are many other platforms, such as OpenCart, Joomla, Drupal, Custom CMS etc that may suit your application better. So look for a developer who does more than one type of website.
Obviously you want your website to rank well in search engines and you want your customers to be able to find you. Having a website that does not rank is a complete waste of time. Having a poor quality website that does not engage your customers is also a waste of time. So, if you want a website that works for your business, contact the online marketing professionals at Fandango Design today.