Is Your Business’s Website Responsive?
Every business owner understands the importance of having an online presence to staying competitive in the 21st century, but the days of quickly throwing together a webpage with your contact information and expecting customers to come to you are long gone. Modern web design needs to appeal to the modern consumer, and today’s Internet users are accessing the web much differently than they were a decade ago.
Too many business owners underestimate the significance of the mobile revolution to 21st century marketing, dismissing the plethora of new handheld computers to surface over the past few years as a passing fad. Online marketing research tells a very different story: smartphones, tablets and other touchscreen mobile devices are here to stay, and people of all ages are browsing and shopping online without a laptop or home computer. This is great news because finding information about a business is easier than ever before; however, if you want visitors to spend time on your website and become customers, your website needs to be responsive.
What Is Responsive Web Design?
Responsive websites are equipped for optimal presentation on any device. The market is currently flooded with tablets and phones with different sized screens and different operating systems, and those differences will grow with continued innovation. As of 2013, 15 percent of all Internet traffic comes from mobile devices at any given moment, yet no single screen size accounts for more than 20 percent of the mobile market share. Too further complicate matters, Google reports that 90 percent of consumers switch between multiple devices when trying to accomplish an action, such as using their phone to research a product before using their laptop to make a purchase.
Responsive web design takes differences between machines into account and ensures that site layouts and images look consistent and are functional on all platforms. While the concept is simple, creating responsive websites requires knowledge of complex programming, a sharp eye for appealing design and a comprehensive understanding of the everyday Internet user. Responsive web design is often an investment, but it quickly pays off: according to Adobe, tablet users spend 50 percent more money online than their laptop using counterparts.
Who Uses Mobile Devices And Why Are They Becoming the Norm?
Everyone uses mobile devices because they are convenient. Over half of all Americans own a smartphone, and many people without smartphones own tablets. The advent of 3G and 4G technology allows a tablet or smartphone to function as a GPS, PDA and web browser all at once. Shoppers with mobile devices can quickly research information about a product that they see in a store, increasing the odds that they’ll make an immediate purchase. The tourist from out of town looking for a good place to eat is much more likely to turn to their phone before taking the time to boot up their laptop. In fact, more people are doing without laptops in favor of all-in-one devices.
Why Should All Websites Be Responsive?
All businesses, whether they are selling goods, services or information, must have a website that always provides a user-friendly experience. Consumers make snap judgments, so first impressions are everything. According the online retail juggernaut Amazon, every 100 millisecond of a webpage’s loading time translates into a 1 percent decrease in conversion. The Internet is increasingly becoming the point of first contact for new customers, and responsive web design can make the difference between getting lost in the sea of search engine queries or seeing your online presence attract new faces.
All Internet usage statistics come from various analytic sources found on this Mobify webpage.